Insights &
Case Studies
3 articles
Email Strategy
80% Never Scroll Past Your Email Hero - Here's How to Make It Count
Most of your email never gets seen. If the hero section doesn't do the job, nothing below it matters. Here's how to structure the top of every email so it actually drives clicks.
Mar 31, 20265 min
Email Strategy
Your Email Agency's Numbers Might Be Lying to You — Here's How to Know for Sure
"Email drove 35% of revenue" sounds great on a report. But attribution is a hall of mirrors. Here's how to tell if your email program is actually growing your business — or just taking credit for it.
Mar 31, 20266 min
Email Strategy
Stop Sending Emails to Everyone — How Smarter Segmentation Fixes Declining Performance
Brands with 100K+ lists are getting 7-10% open rates. Not because their emails are bad, but because they're sending to everyone. Here's how to fix it by sending to fewer people, not more.
Mar 31, 20265 min